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The HGTV Effect and Construction Lending

Posted by Built Team on Feb 27, 2018 10:00:00 AM

The surge in popularity of reality renovation shows has inspired many homeowners to look at their houses in a new way -- namely as a project they can beautify themselves. Home buyers are looking for houses that look like they do on TV, with modern layouts and updated features. Combine that with record-low home inventory, and the result is more people choosing to update their current homes instead of looking for something new.

Call it media manipulation or call it creative inspiration, the HGTV Effect has made its impact on the construction lending world. More owners are renovating houses themselves, taking an interest in construction loans for the first time. Suddenly, construction lending is mainstream.

Lenders have to keep up with this new reality, as construction lending reaches a new customer segment and the customer service expectations they bring with them. For too many lenders and borrowers, the construction lending process can feel like a black box with very little transparency. (Remember, we can now watch our delivery pizza as it’s made in real-time.) Outdated, opaque loan management processes will quickly make for unhappy clients.

We believe technology can solve many of the challenges caused by analog processes -- allowing for borrowers, lenders and third-parties to collaborate together. The bottom line is that construction lending doesn’t have to be a black box for anyone involved. Together, we can make things safe and simple.

Have you seen our State of the Nation’s Housing and Construction Industries  2018 Infographic? If not, check it out right now.

Watch Built CEO Chase Gilbert talk about the HGTV Effect and how technology can change the game in construction lending:



Topics: Construction Lending, Technology

Built is an enterprise technology company focused on making construction lending simple and safe. Built's web-based collaboration software brings the draw management process online and helps reduce construction loan risk, increase loan profitability, transform the borrower experience, and simplify compliance. Built serves small, regional and national lenders coast-to-coast.

To find out more visit, join Built Technologies on LinkedIn or follow Built on Twitter at @BuiltTechnology.

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